While Amazon may do twenty percent of all retail clothing sales with a reverse showroom technique, Fabletics is coming in fast with over two hundred and fifty million dollars in sales on the popular trendy brand of athleisure clothing. Athleisure or “comfortable loungewear” is all the rave right now. It’s known for it’s comfort but ability to be versatile- you can wear it out of the house and still make a fashion statement! Fabletics is sweeping the nation!
If you didn’t know already, Kate Hudson is a co-owner and partner. You may see her in advertisements for the fun and trendy activewear. One thing about Fabletics is that it stands out from the rest because of it’s ability to succeed using a reverse showroom technique. What this means is that instead of searching retail stores for the perfect items, everything is on one site. The success they have accomplished in the past three years is starting to scare away some of the other retailers such as Nike and LuLu Lemon.
If you visit the Fabletics website, you will find that when you sign up to be a member and shop the clothing, the site will take the time to get to know you. The Lifestyle Quiz is great for recommending the perfect clothing that will fit into your daily life but still be super comfortable and fashionable. By taking this quiz, you will find that Fabletics really stands out by searching for items that you will truly love, and at a price that you can’t resist.
The idea behind Fabletics was to create an athleisure company for women who don’t want to spend seventy dollars on a pair of black yoga pants and to make it easy by shopping online. This appeals to so many women, and Kate Hudson, a mother of two, is the perfect spokeswoman for encouraging the brand.
Fabletics has become such a hit that they have even opened several retail stores, with plans to open more, across the country. Those who love Fabletics are even more excited to be able to share their love of the company with those who are skeptical, and to shop even more in a different way. By approaching the customers with a reverse showroom technique, it has given loyal clients a true appreciation of the items before introducing retail stores.