Whitney Wolfe Herd, founder and CEO of Bumble, a woman led dating app, was born in Salt Lake City, Utah in the year 1989. She attended Southern Methodist University where she majored in International Studies. While she attended college, she started up her own business at the young age of 19. The business sold bamboo tote bags that benefited the BP oil spill areas.
Whitney Wolfe’s exposure to the dating app world came a few years prior to the birth of Bumble. In 2012, she became a co founder of Tinder, but ended her time with Tinder during the allegations of discrimination and sexual harassment. The case settled, but that didn’t stop the online attacks that came in waves towards Herd. Whitney Wolfe Herd experienced depression during this time and that is when her vision came to light for her next project.
She wanted to invent an app that promoted nothing but positive words of encouragement and be run by females. The first draft for the name was “Merci”. As Whitney Wolfe Herd worked on her idea, Andrey Andreev, contacted Wolfe for a meeting in London. Andreev, is the CEO and founder of Badoo, the largest dating network globally. During their meeting. Andreev offered Herd to become chief marketing officer. She declined the offer but decided she needed his input on her idea, Merci.
Andreev was ready to get on board but only if it could be a dating app. He wasn’t interested in monetizing on another social media network. So Whitney Wolfe Herd declined the offer and went back home to focus her attention on her social networking. Andreev’s offer loomed in the distance and after talking to her then boyfriend, now husband, Michael Herd,she chose to revisit the offer. With all the backlash that Wolfe endured during the time frame just before her departure from Tinder, she knew it would be a challenge to get the capital needed for her idea. Meet the Tinder Co-Founder Trying to Change Online Dating Forever.
Andreev funded her project and Whitney acquired 20% ownership, whereas 79% ownership is to the parent company, Badoo, and 1% went to Christopher Gulczynski and Sarah Mick. Mick and Gulczynski are consultants that joined the company full time after it launched. Bumble is holding its own now with over 30 million users daily.
Whitney Wolfe’s Social Media: twitter.com/whitwolfeherd?lang=en