Whitney Wolfe Herd, Partnered with Andrey Andreev on Bumble App

Whitney Wolfe Herd, founder and CEO of Bumble, a woman led dating app, was born in Salt Lake City, Utah in the year 1989. She attended Southern Methodist University where she majored in International Studies. While she attended college, she started up her own business at the young age of 19. The business sold bamboo tote bags that benefited the BP oil spill areas.

Whitney Wolfe’s exposure to the dating app world came a few years prior to the birth of Bumble. In 2012, she became a co founder of Tinder, but ended her time with Tinder during the allegations of discrimination and sexual harassment. The case settled, but that didn’t stop the online attacks that came in waves towards Herd. Whitney Wolfe Herd experienced depression during this time and that is when her vision came to light for her next project.

She wanted to invent an app that promoted nothing but positive words of encouragement and be run by females. The first draft for the name was “Merci”. As Whitney Wolfe Herd worked on her idea, Andrey Andreev, contacted Wolfe for a meeting in London. Andreev, is the CEO and founder of Badoo, the largest dating network globally. During their meeting. Andreev offered Herd to become chief marketing officer. She declined the offer but decided she needed his input on her idea, Merci.

Andreev was ready to get on board but only if it could be a dating app. He wasn’t interested in monetizing on another social media network. So Whitney Wolfe Herd declined the offer and went back home to focus her attention on her social networking. Andreev’s offer loomed in the distance and after talking to her then boyfriend, now husband, Michael Herd,she chose to revisit the offer. With all the backlash that Wolfe endured during the time frame just before her departure from Tinder, she knew it would be a challenge to get the capital needed for her idea. Meet the Tinder Co-Founder Trying to Change Online Dating Forever.

Andreev funded her project and Whitney acquired 20% ownership, whereas 79% ownership is to the parent company, Badoo, and 1% went to Christopher Gulczynski and Sarah Mick. Mick and Gulczynski are consultants that joined the company full time after it launched. Bumble is holding its own now with over 30 million users daily.

Whitney Wolfe’s Social Media: twitter.com/whitwolfeherd?lang=en

Fabletics: Mixing It Up

While Amazon may do twenty percent of all retail clothing sales with a reverse showroom technique, Fabletics is coming in fast with over two hundred and fifty million dollars in sales on the popular trendy brand of athleisure clothing. Athleisure or “comfortable loungewear” is all the rave right now. It’s known for it’s comfort but ability to be versatile- you can wear it out of the house and still make a fashion statement! Fabletics is sweeping the nation!


If you didn’t know already, Kate Hudson is a co-owner and partner. You may see her in advertisements for the fun and trendy activewear. One thing about Fabletics is that it stands out from the rest because of it’s ability to succeed using a reverse showroom technique. What this means is that instead of searching retail stores for the perfect items, everything is on one site. The success they have accomplished in the past three years is starting to scare away some of the other retailers such as Nike and LuLu Lemon.


If you visit the Fabletics website, you will find that when you sign up to be a member and shop the clothing, the site will take the time to get to know you. The Lifestyle Quiz is great for recommending the perfect clothing that will fit into your daily life but still be super comfortable and fashionable. By taking this quiz, you will find that Fabletics really stands out by searching for items that you will truly love, and at a price that you can’t resist.


The idea behind Fabletics was to create an athleisure company for women who don’t want to spend seventy dollars on a pair of black yoga pants and to make it easy by shopping online. This appeals to so many women, and Kate Hudson, a mother of two, is the perfect spokeswoman for encouraging the brand.


Fabletics has become such a hit that they have even opened several retail stores, with plans to open more, across the country. Those who love Fabletics are even more excited to be able to share their love of the company with those who are skeptical, and to shop even more in a different way. By approaching the customers with a reverse showroom technique, it has given loyal clients a true appreciation of the items before introducing retail stores.